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The pursuit of hairppiness is a familiar journey for women from all walks of life; one that is often paved with disappointment, confusion, and the eternal quest for the embodiment of their true essence.

Enter SO-IN. Launched in 2013 by Triana Francois and Sheila Apolinario, hair and beauty enthusiasts who are all too familiar with this plight. The full-service platform seeks to fill the void in the marketplace for a holistic offering at the intersection of lifestyle, fashion, and beauty.
         - She and Tri